Branding is both the vehicle and driver that chauffeurs your business to success. But how you...
Where Does Website Traffic Come From and How Can You Get More of It?
According to a Forbes Magazine article published earlier this year, there are approximately 1.13 billion websites in the world today. Let that sink in for a minute – 1.13 billion websites available on the internet in the year 2023. The cyberspace universe continues to grow at an astronomical pace, with no end in sight. But with that many websites available and information overload in overdrive, how do you get anyone to visit your site? And for those that do visit, how do they find you in the first place?
Believe it or not, there are strategies that can be used to drive traffic to your website – and those strategies are more important now than ever. According to that same Forbes article, 71% of all businesses today have a website and 28% of all business today is done online, meaning that having an attractive and effective online presence is critical in order to survive in today’s marketplace. A simple brick-and-mortar presence will no longer do.
How do users find you?
So let’s take a look at the ways that users find your website. There are six main ways that this can happen:
- Direct Traffic: Visitors that come to your site by directly typing your URL into a web browser
- Organic Traffic: Visitors that come by finding your site naturally through a search engine
- Referral Traffic: Visitors obtained by clicking on a link to your site
- Paid Traffic: Visits obtained from clicks on PPC and other types of paid digital ads
- Email Traffic: Visits generated from clicking on an email link sent to users
- Social Traffic: Visits generated by clicking on site links posted on a social media platform
Regardless of how this happens, it’s every marketers’ goal to get more and more visitors to their site. And the good news is that there are ways that a company can positively influence and increase the number of persons coming to their site.
One of those ways is by improving a site’s Search Engine Optimization (SEO), which is a way of increasing the standard and bulk of web traffic by increasing engagement of a website or a web page to users of a web search engine. SEO addresses the improvement of unpaid search results and seeks to increase organic traffic. Think of this as a “digital key” that opens your door to your target audiences — after all, if your customers and prospects can’t find you online, they certainly can’t buy your products and services. That’s where SEO Check comes in.
How can SEOCheck improve your website traffic?
SEOCheck starts by doing an audit of your website to understand the strengths and weaknesses of your current online profile. Next, we do a competitive analysis – comparing your site to the top competitors in your industry – and identify key words and phrases that can improve the likelihood of users finding your site. Based on those findings, we develop a customized plan for your site composed of our recommendations for improvement. Those strategies can include mapping optimization, local business and directory listings, traffic pattern monitoring and new content creation.
What you need to remember . . .
Being a small star in the gigantic universe of cyberspace doesn’t mean that your website can’t attract customers to your business. But in order to do that, you have to be intentional and strategic in the approach you use. SEOCheck can help you do exactly that.
For more information, contact our team of web professionals today and let your website do the hard work of getting you the new business you need.
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